Jan 4, 2008

The Grinches who steal innocence

Did our little darlings really need to receive hyper-sexualised dolls for Christmas? Despite a refreshing increase in the sales of more educational toys such as board games and keyboards, Bratz dolls were still in the top 10 bestseller list this year. Thanks to Santa, there are now plenty of ho ho hos sitting in playrooms just waiting to show our young girls that hot, thin, sexy - and useless - is way cool. Look at the line-up that toy shops promoted in the lead-up to Christmas....

Oh, the lucky little girl who received Talking Bratz (pictured, right) under the Christmas tree. She is a ghetto girl - all bling, furs, cleavage and pout. She asks girls if they have their own bedroom in a voice that sounds like it comes straight from a 0055 phone-sex ad. Head Bobs and Spins Bratz looks like something you'd find on a pimp's dashboard. Her role in life is to lie on a bed in her undies under a spinning disco light as her head wobbles. While the boy dolls stuffed into Christmas stockings look active, powerful and in control, the girl dolls focus only on their stockings. Maybe the Baby Bratz mechanic doll is different. Maybe she's meant to empower girls by suggesting there's more to life than preening yourself. Maybe, but why is she wearing only lingerie? Dannielle Miller and Melinda Tankard Reist write.

SMH 4 Jan 2008

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