Barely 10 days into a visit to Canada, I am loving 2008. It holds the promise of lots more surprises from green politics as the climate change juggernaut continues to head in the most unlikely directions. Let me explain.
At the weekend, Canada’s National Post reported on an advertising campaign launched at the end of last year by the Fur Council of Canada, which represents 70,000 of the nation’s fur traders. These sassy new ads feature gorgeous women draped in fur, one under the heading “Environmental activist”. The ads explain that buying a fur coat is the ecologically correct thing to do because fox stoles and mink coats are natural, renewable and sustainable. By contrast, synthetic furs are no more than by-products of the petro-chemical industry. Making a single faux fur coat can chew up 19 litres of petroleum, a non-renewable resource, says the council. Ergo, buying a fur coat is good for the planet. Welcome to the brave new world of climate change politics, writes Janet Albrechtsen.
Aust 9 Jan 2008
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